2nd Youth Head Office
Address
608Makou Street
Monument Park Pretoria
Gauteng
South Africa
IF YOUR CUSTOMER WINS YOU CAN’T LOSE!
The real work of a business is to find, satisfy and keep customers coming back. The customer is the source of all your cash flow. She is the one who signs your pay check and pays the rent. She is the reason why your Salon exists in the first place. Despite this obvious fact, almost all Salon Owners have no plan to build relationships with their customers. A recent marketing survey found that the # 1 reason why customers stop coming to a Salon is because they were not valued, forgotten about or never contacted after their visit to the Salon. If we are in a service industry, then why is it that the customer is so neglected? Why do almost all Salon Owners spend 99% of their money and time on making the Salon look pretty and buying products yet they don’t have an accurate customer database or customer service strategy!
If you are good at what you do, your Salon will grow, with growth comes more customers. With more customers comes a new problem that most business owners never think about and that is, how to regularly stay in touch with your past customers. The customer is your Salons biggest asset! She is not dependent on you – you are dependent on her. Customer relationship management (CRM) is your strategy for managing and nurturing your business’s interactions with prospects and loyal clients using Salon Management Studio’s technology to simplify, maximize and automate daily SALES activities, MARKETINGand CUSTOMER SERVICE. The goal of Customer Relationship Management is to attract and win new clients, nurture and retain those the Salon already has, entice former clients back into the Salon while reducing costs and giving you the Salon Owner peace of mind.
Take your business to a new level with Salon Management Studio’s Customer Relationship Management and Marketing Training. This course is a combination of practical marketing & CRM Strategies that can be quickly and easily implemented using Salon Management Studio’s easy to use CRM Software. The course includes;
Managing and maximising your customer database
How to profile your customers
Managing and motivating staff
Target Marketing – The right message to the right person at the right time
SMS Marketing for Spa’s and Salons
Basic Email Marketing for Spa’s and Salons
After Sales service at the click of a button
Birthdays and Anniversaries Marketing that boots turnover
The Salon Toolbox – tools that take the hard work and thinking out of Salon Marketing
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