Archive for Downloads

Use Salon Studio’s Client Card to avoid making the # 1 marketing mistake

Jul 15, 2011 No Comments by

“Your customer database is your target market. It deserves all your attention and your highest priority” Michael Gerber A recent marketing survey found that less than 38% of small businesses in South Africa have an accurate database that they regularly and consistently contact. I think that the Beauty Industry is particularly negligent when it comes […]

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Run your own Mystery Shopper Campaign

Jun 12, 2011 No Comments by

“WHEN PERFORMANCE IS MEASURED, PERFORMANCE IMPROVES. YOU HAVE TO MEASURE PERFORMANCE BEFORE YOU CAN MANAGE IT:  – BLAINE HARRIS – People don’t do what you expect, they do what you inspect. Higher consumer expectations and increased competition make customer service ‘the difference that makes the difference.” In virtually all Service Industry sectors, businesses are focusing […]

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