Putting together a Marketing Plan for your Beauty Business is easier than you think. In fact, creating your marketing plan should actually be fun. It should be an exercise that motivates, inspires and energises you as you think about all the opportunities that lie before you and your business. So in this eBook, I am […]
Do you really understand how important your work is? If you think that you are just a Somatologist, just a Nail Tech or even just a Stylist then you don’t understand what it is that you really do and neither do you understand how important your work is in the lives of the people you […]
Towards the end of last December, I received an email from a very distressed Salon Owner based in an upmarket part of Johannesburg East. For most Salons in South Africa, November and December are the busiest months of the year. However, for this Salon Owner, her November and December was dead quiet. In fact, it […]
What will you do over the next three weeks to guarantee that you will have a successful January 2013? Can you believe it? Christmas is around the corner. For many Salons and Day Spas, Christmas is the busiest period of the year. Last week I spoke to a Salon Owner who told me that she […]
Last week I arrived at a customer’s business a few minutes early, so I sat in the reception waiting to see the Salon Owner. I sat there amazed, and once again I realized how clueless people are when it comes to marketing their products and services. Here’s why – while I was waiting, I sat […]
There is a very simple business question that 9 out of 10 Salon Owners can’t answer… It is a questions that immediately tells me if your Salon is healthy or sick… It tells me if your marketing is working or not… It even tells me if your staff are good at what they do or if […]
Whether you run an established salon or you’re trying to get one off the ground, without a way to find new customers and get existing customers coming back, you don’t have a business. In other words … YOU NEED MARKETING!. If you are actively marketing your Salon with the right tools and the right knowledge […]
Before you rush out and start sending Birthday messages to your customers, let’s stop and do a little ‘sales thinking.’ The goal of your Salon Studio CRM Birthday Marketing is to send personalised communication that gets a customer to come to your place of business on the day of her birthday. (Or as near to […]
Let’s recap last week’s post about birthday marketing for Spa’s and Salons. Here are the facts… Customers on your database will have a birthday in the near future. It’s almost guaranteed. Most of your customers will go out in public to celebrate their birthday. When they go out they will want to look good and […]
Recent Comments