The Salon Owners Guide to Matric Farewell Marketing
During tough economic times, it’s important to make the most of every available marketing opportunity. Forget about all the negative stuff you hear in the news about the economy. The truth is that you are gifted with marketing opportunities every month and if you grab hold of these opportunities your Salon can thrive regardless of the economy. In the last few posts, I have shown you how easy it is to use your customer’s birthdays to increase revenue. In this post I want to talk about another event that is a Salon Marketer’s dream – Matric Farewell’s.
It’s that time of the year again when Government Schools start to celebrate their Matric Farewell Ball before the final exams. This means that opportunity is about to come knocking on your door and if you are prepared, bookings for your treatments and services should come raining down on your Salon like a heavy spring shower. However, most Salon Owners sit on their behinds unprepared while they watch these opportunities pass them by. The key is to be take action, not just sit on your butt waiting for customers to come to you.
For a Matric girl, her Farewell Ball is a rite of passage. Like her wedding day, her Matric Farewell is one of those landmark events that a young woman is supposed to remember for the rest of her life – smart Salon Owners know this and they use it to their advantage.
The average Matric girl has spent the last 4 ½ years looking forward to this one night. She is under a tremendous amount of peer pressure to look good on the evening and she has only got one shot to get it right. She has picked out the perfect dress, but that on its own is not enough. Now she needs you, she needs your expertise and the services that your Salon has to offer. She needs you to complete the picture. She needs…
- Her hair styled
- Her skin treated
- Her eyebrows shaped
- Her make-up applied
- Her nails perfected
- Her toe-nails painted
- Her legs waxed and tanned
She found the dress, now she needs a business like yours to do the rest! She is leaving it up to you to make her look so hot that her friends become jealous and the guys go crazy! And now for the best part, her parents will pay a lot of money for her to look good. Aside from Mother’s Day and Valentines Day, this is the best opportunity for Hair, Nail and Beauty Salons to tempt young women to come to you, for services and treatments that they absolutely, positively have to buy and can’t live without. P.S. These young women is also have friends who need you.
So how do you make the most of this awesome marketing opportunity? As usual, Salon Management Studio has taken the hard work and thinking out of Salon Marketing. Salon Management Studio Clients can go to the Marketing Shop inside of Salon Studio CRM and download two stunning ready- made Matric Farewell promotions complete with step-by-step instructions on how to use them.
A Step By Step Plan of action for super successful Matric Farewell Marketing
| Action Steps: | Cost: |
| 1. Make a list of all the high-schools in your trading zone. | A few minutes of your time |
| 2. Phone them and find out when their Matric Farewell is scheduled for | A few Rands |
| 3. Download the ready-made templates from Salon Studio | Free |
| 4. Customise the template for your own Salon use | Free |
| 5. Stand outside the school and hand out pre-made leaflets | R200 – R300 |
| 6. Place your pre-made ad in the school’s newsletter | R200 – R300 |
| 7. Place your pre-made Matric Farewell Promotion on your website | Free |
| 8. Place your pre-made Matric Farwell Promotion on your Facebook page | Free |
| 9. Email the done for you promo to your customers using Salon Studio CRM | Free |
| 10. Sms the promo to your customer database using Salon Studio CRM |
30c per sms |
| 11. RETURN ON INVESTMENT | HUGE |
One final note – Make sure you take before and after photos of your Matric Farewell clients and place them on Facebook as part of your portfolio. Once you have done this, notify your clients and let them go and check themselves out on your Fan Page.
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