Trick question, if you have a five hundred customers on your salon database, over the next three hundred and sixty five days, how many of them will have a birthday? Okay, so it’s not a trick question. However, regardless of how many customers you have on your database, over the next three hundred and sixty […]
Want to know one of the biggest differences between a good salon owner and an average one? A good salon owner knows the difference between business and busyness. If you are the owner of a salon, you alone are responsible for the bottom line. Employees are paid to be busy BUT business owners are paid […]
Not having a USP (unique selling point) is as bad as not having a credit card payment facility in your business. You may as well not trade or else just be happy plodding along. The reality is that every single industry and every single business planning to open requires a USP and in fact if […]
This post follows on from “How to put the love into your Valentine’s Day Email Marketing.” To kick start your SMS marketing for Valentine’s Day your first job is to create personalised SMS templates in Salon Studio CRM and most importantly, start sending your Valentine’s Day promotions this week. If you leave it any later […]
Breaking News! – Salon Management Studio partners with All4women.co.za to expose your beauty business to more than 100 000 South African women per month! Salon Management Studio has been working behind the scenes to bring you more benefits, more value and more marketing tools for your Salon. We have officially partnered with all4women.co.za to create “The […]
NEW YEAR RESOLUTIONS THAT WILL CHANGE YOUR BUSINESS The Health and Wellness Industry is no doubt still one of the fastest growing industries in the world! With this in mind I am sure you are feeling like competition is getting stronger, the spa goer is more educated on different types of treatments and service expectations […]
This Christmas your customers are going to get a lot of Christmas Cards. They expect to get Christmas Cards from family, friends and even work colleagues. However, they don’t expect to get a Christmas Greeting from a local small business like yours. That’s why it is so important for you to send every one of […]
The purpose of marketing is profit. Marketing must put more money in the bank. If profit is what you want then your first goal has to be getting your Salon Scheduler full for the holidays. If you get your scheduler full you can… – Rebook customers for another appointment in January. – Get a referral […]
Newsflash – Christmas is the most important trading period for a retail business like yours! Last week I spoke to a Salon Owner who told me that she had a very slow 2011. If you have any business smarts, you will know that Christmas is your opportunity to catch up. In a recent post entitled, […]
That’s right, don’t blink because the “Christmas Spending Season” is right around the corner. That’s good news if you are a Salon Owner. For many of you reading this post, this has been a long difficult year. In an email I sent to my clients recently, I spoke about the fact that Economists are predicting […]
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