Over the last two weeks we looked at some of the BIGGEST MISTAKES Salon Owners make when they create special offers in their ads, brochures and even on their websites. I gave you real life examples of bad advertising and I even explained why these ads didn’t work. If you missed these two posts click […]
That’s right, consumers need SEX from your Salon. Your loyal customers want it and walk in clients are desperate for it!
Following on from my last post, on “How to create irresistible special offers – Part 1” we looked at the BIGGEST mistake Salon Owners make in their marketing. It is a massive mistake to think that a discount is a compelling offer. As I pointed out last week, discounting is a horrible business practice that […]
I can predict your future! I can tell you exactly what is going to happen in your Salon – guaranteed. No I am not a Psychic, I am just a businessman who spends a lot of time thinking about Beauty Businesses like yours. Here’s my prediction – “Customer are going to walk into your Salon […]
In last week’s post, “The success formula for marketing that works” I gave you the 6 critical elements you must have in any Salon Ad, brochure, banner, website etc. if you want your advertising to work. By ‘work’ I mean sell services and put profit in your bank account. As a quick recap here are […]
Spring officially started on the 23rd of September and winter is finally over. This was the one of the longest and coldest winters that South Africa has experienced in the last ten years. Almost every Salon and Spa Owner I have spoken to over the last few months has told me that their business dipped […]
Have you ever sat down in front of your PC struggling to create an advert, brochure or promotion for your Salon? I am sure you have. You know that you need to market your Salon but you just don’t know what to say because no one has even taught you. It is our job at […]
This morning I received yet another email from a daily deal website asking me to sign up for massively discounted offers from Spa’s and Salons. A few months ago there were only 2 of these websites, now in South Africa there are more than 20. For years now I have been teaching my customers that […]
At Salon Management Studio it is our job to think of practical ways to help your Salon increase revenue and get your diary full. On top of creating easy to use software we are giving our clients a complete Salon Marketing System that includes Salon Marketing Training and ready-made, done for you marketing templates for […]
During tough economic times, it’s important to make the most of every available marketing opportunity. Forget about all the negative stuff you hear in the news about the economy. The truth is that you are gifted with marketing opportunities every month and if you grab hold of these opportunities your Salon can thrive regardless of […]
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