Your Spring and Summer Marketing Plan
Putting together a Marketing Plan for your Beauty Business is easier than you think. In fact, creating your marketing plan should actually be fun. It should be an exercise that motivates, inspires and energises you as you think about all the opportunities that lie before you and your business. So in this eBook, I am going to keep things really simple and I am going to give you an easy to follow, easy to use Marketing Plan of Action that you can customize for your business depending on the unique products and services you offer.
In this eBook, I am going to focus on helping you create your Marketing Plan for the next 5 months only. Why create a Marketing Plan for 5 months? Well, winter is officially gone, spring is here. For most Salons, business automatically increases as South Africans come out of their winter hibernation. Over the next five months, you have the biggest, most important marketing opportunities of the year coming your way.
- Spring
- Summer
- Christmas
- New Year
- Back to school
- Valentine’s Day
- End of financial year
The problem is that most Salon Owners are too passive when it comes to marketing at this time of the year. Are you going to actively grab these opportunities with both hands and make the most of them or are you going to be like most Salon Owners who sit on their butt hoping that business will increase.
Why is it so important to market your business aggressively right now? Simple – what you do right now determines what kind of spring, summer, Christmas and 2014 you will have. But the reverse is also true. What you don’t do now will affect and shape your income in 2014.
Please note that this Marketing plan is designed to be a guideline as to what kind of things you need to put in your Spring and Summer Marketing Plan. This Marketing Plan is a working document, it will evolve and must never remain static. It allows you to have some focus but it doesn’t have to be cast in stone when you put it on paper. If an unexpected opportunity comes your way over the next five months, be flexible and simply add it to the overall plan.
Click here to download your 17 page Spring and Summer Marketing Plan
Marketing Strategy Checklist…
When putting together a marketing plan you need to look at all the different ways that you can market your business so that you are delivering your message to the right market, using the right media at the right time. Here is a checklist of some of the various types of marketing media you can use to promote your business. Always choose 4 to 6 different ways of getting your promotions out there be it to existing clients to potential new clients.
- Print Media / Newspaper / Get-It ads
- Call existing customers about new offers
- Shop Front / Window Posters
- Bulk Email Marketing
- SMS Marketing
- P.O Box Flyers
- Direct Mail
- Offers placed on the front page of your Website
- Your Regular Monthly Newsletter
- Joint Ventures with other small businesses in your area
- A-Frame chalkboard or Sandwich Board
- In-Salon Posters/Table talkers
- Networking with local business and social clubs
- Product / Service of the Month
- Seasonal Promotions
- Supplier based promotions
- Promotions placed on your answering machine / voicemail
- Scripts to help staff upsell on the phone
- Staff upselling in-salon
- Facebook and other Social Media
- Car Park Vouchers
- Hand out direct response marketing flyers in street / mall
- Free PR I.e. caused based marketing (I.e. Breast Cancer Awareness month in October)
- Competitions
To access the entire Spring and Summer Marketing Plan, click on the picture above for a 17 page practical, easy to impliment marketing plan.
