If you have been paying attention to world events, you will know that Stock markets are in disarray, the US sliding into another recession, Europe imploding under debt, and the general outlook for the economy is not great. There is only ONE way to insure a salon business against this disaster. TAKE ACTION, take massive […]
A few weeks ago I posted an article about birthday marketing for Salons. If you missed it, click here. I have said it before and I will say it again, birthdays present Salons like yours with what is probably the easiest and best marketing opportunity available. In fact, if you are prepared, birthday marketing can […]
The Spa and Salon market is a multi-billion dollar industry. So when it comes to marketing your business we always teach our clients that it is better to be different than it is to be good. What do I mean by this? If you study most Spa and Salon adverts they try and attract customers […]
For the last twenty years Old Spice After Shave has been in trouble, year after year, sales kept falling and the brand had become associated with wrinkled old men. After doing some market research, Proctor & Gamble discovered that women purchase as much as 70 percent of the shower gel and after shave for men […]
Every year, you are presented with hundreds of opportune moments to market your Salon to your customers. In these moments customers are more open than usual to receiving your message. Two of these moments include your customer’s birthday and anniversary. Consumers buy products and services from Salons and Spa’s like yours because they want to […]
How to Create Gift Vouchers that Sell Like Crazy In this training guide we are going to talk about creating irresistible gift vouchers that sell like crazy and get your diary full. Because Mother’s Day is the second biggest opportunity of the year to sell gift vouchers, we will do a case study on how […]
Spa’s and Salons are finally starting to realize that SMS is a great Marketing and Business Building Tool. More and more Beauty Businesses in South Africa are catching on. As the Marketing Director of my own Company. I have signed up to a lot of other businesses SMS Marketing Campaigns. I have done this so […]
Recent Comments