Salon Studio CRM – Basic Software and Marketing Training for Spa’s and Salons JHB

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Date/Time
Date(s) - 23 Jul 2012
8:30 AM - 3:30 PM

Location
Magnetic Nail Academy JHB Campus

Category(ies)


IF YOUR CUSTOMER WINS YOU CAN’T LOSE! 

The real work of a business is to find, satisfy and keep customers coming back. Your customer is the source of all your cash flow, she is the one who signs your pay check and pays the rent. She is the reason why your Salon exists in the first place. Despite this obvious fact, almost all Salon Owners have no plan to build relationships with their customers. A recent marketing survey found that the # 1 reason why customers stop coming to a Salon is because they were forgotten about or never contacted after their visit to the Salon. If we are in a service industry, then why is it that the your customer feel so neglected? Why do almost all Salon Owners spend 99% of their money and time on making the Salon look pretty and buying products yet they don’t have an accurate customer database or a strategy to consistently and regularly stay in touch with their customers?

Think about it – If you are good at what you do, your Salon will grow, with growth comes more customers. With more customers comes a new problem that most business owners never think about and that is, how to regularly stay in touch with your past and present customers. Customer relationship management (CRM) is your strategy for managing and nurturing your business’s interactions with prospects and loyal clients using Salon Management Studio’s technology to simplify, maximize and automate daily SALES activities, MARKETING and CUSTOMER SERVICE. The goal of Customer Relationship Management is to attract  and win new clients, nurture and retain those the Salon already has, entice former clients back into the Salon while reducing costs and giving you the Salon Owner peace of mind.

Take your business to a new level with Salon Management Studio’s Customer Relationship Management and Marketing Training. This course is a combination of practical marketing & CRM Strategies that can be quickly and easily implemented using Salon Management Studio’s easy to use CRM Software. The workshop covers;

  • Managing and getting the most value out of your customer database
  • How to profile your customers according to who they are and what they want from your Salon
  • Managing and motivating staff
  • Target Marketing – The right message to the right person at the right time
  • SMS Marketing for Spa’s and Salons
  • Email Marketing for Spa’s and Salons
  • After Sales service at the click of a button
  • Birthdays and Anniversaries Marketing that boots turnover
  • The Salon Toolbox – ready-made tools that take the hard work and thinking out of Salon Marketing

Bookings

Bookings are closed for this event.