Done for you ready made two step Birthday promotion for Beauty Salons

Jun 19, 2011 No Comments by

Let me ask you a question, “How many of your customers on your database will have a birthday this year?” This is not a trick questions. The answer is all of them (unless they die.) The point I am trying to make is simple. Each and every one of your customers is going to have a birthday this year, so why don’t you capitalize on it? Birthdays are wonderful opportunities to develop brand loyalty and boost turnover. Marketing studies tell us four very important things about consumers behaviour on the day of their birthday.

1. Consumers (women in particular) like to look good on the day of their birthday. In fact they want to look great and feel great! Isn’t this a wonderful opportunity for your Salon if you are prepared for it?

2. Most people go out to dinner on the day of their birthday. This means that it is your job as a Salon Owner to help make your customer look good before her husband or partner takes her out.

3. People don’t like to celebrate their birthday alone. If you are paying close attention to what I am saying, this means that your Salon Birthday promotions need to include invites for your customers girlfriends to tag along.

4. If you can get a woman to your Salon on the day of her birthday she will spend money. In fact upselling and cross-selling is easy on your customers birthday.

To help you capitalize on the wonderful opportunities that birthday’s present, Salon Management Studio has created another “done-for-you-ready-made” two step birthday promotion. The promotion has two parts to it to help you maximise your marketing response rates. Step one includes a special offer that is emailed to your client 7 to 10 days before her birthday. All you need to do is go to the Salon Toolbox Menu inside of Salon Studio CRM and copy the template into the your email blaster. The template contains an attention grabbing headline, an irresistable birthday offer as well as a cut off date that creates a sense of urgency. In other words use this promotion or lose it! All you need to do is customise the special offer with your products, service name and contact details.

Step 2 in the birthday Offer is for clients who didn’t respond to the first email, or for clients who were not able to get to your Salon on the day of their birthday. This email is sent 2 to 3 days after the customers birthday and gives them a last chance offer to come in and be spoilt. Oncve again, Salon Management Studio has taken the hard work out of marketing your Salon. So what are you waiting for, go the the Marketing Shop now and download your ready made birthday offer!

What do you think about this post? Tell us how you used this promotion and let us know well it worked for you. We would love to hear from you so please leave a comment.

Birthday Promotions

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