Ten tips for website success

Jun 12, 2011 No Comments by

Just because you have a website doesn’t mean that it is going to work for you. Owning a website is very similar to owning a Salon in a shopping Mall. Just because you build the Salon and make it look pretty doesn’t mean that customers will actually walk through the doors. You have to have a plan to get traffic to your Salon. The same is true of

Here’s my “Top 10 Quick Tips for Salon Website Success”!

1. Have a website plan:Start with the goals of your website. Could be a simple “business card” website (not recommended) or a “money making” website. That’s one where you attract new prospects, provide great resources and keep them coming back (highly recommended)

2. Keep it fresh… Make sure that you update your content regularly. Don’t let your website go stale. Salon Management Studio recommends that you update your website once a week, but if you don’t have the time, update your site at least once a month with fresh, useful content that keeps your prospect interested. By the way, if you don’t have the time to maintain your website, Salon Management Studio can take care of it for you. For more information send an email to Salon Studio at info

3. Capture name and email addresses… Offer a free gift, newsletter or something to get your clients to willingly provide you with their name and email address. When we design websites for our clients, we always build a voucher system into your site to help you capture customers details and to drive them to your door.

4. Stay in regular contact with your online list… This is all about creating a relationship with your prospects and clients. Make use of auto-responders so that you can automate much of this process. Broadcast latest offers to your list or even tips on hair care, beauty advice, etc. How often? At least monthly, weekly is better, sometimes it could be daily.

5. Communicate with your list as if you’re talking to them at the Salon counter or over a coffee. Be personable, avoid “technical speak” and make it about them, not you.

6. Make navigation around your website easy… Think of your website as having multiple entrances. You don’t know which page your prospect will find so make sure they can easily find their way around. Once you get them there, you want them to hang around for a while.

7. You’re in the service business… so make sure you have plenty of testimonials from satisfied clients when you are talking about your treatments and services. This adds credibility and “proof” that what you say is true. The best testimonials are those that are specific about results with plenty of detail, not generalisations like “I really enjoyed it”.

8. Promote your website… make sure you refer to your website in all your advertising and on any promotional material. Also, and this is critical, make sure each page is search engine friendly specific to the service you offer and the location you service.

9. Make sure your website loads fast… Avoid glitzy animations and sounds… make use of graphics but make sure they are optimized for viewing on the internet.

10. Make use of Attention Grabbing Headlines… you have very little time to capture the attention of your website visitor so the first thing they should see is some attention grabbing headline. And it should be based on benefits and not features.

So there you are… my top 10 tips for website success! Fact is, there’s many more but I can just about guarantee that your website does not even have all of the elements listed above.

For help on building and marketing your website contact Salon Management Studio now!! What do you think about this post? We would love to hear from you so please leave a comment.


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