Spring is here – Now there’s no excuse for not growing your Salon
Spring officially started on the 23rd of September and winter is finally over. This was the one of the longest and coldest winters that South Africa has experienced in the last ten years. Almost every Salon and Spa Owner I have spoken to over the last few months has told me that their business dipped significantly this winter. Maybe you can identify with this. I am sure that you have a number of services on your treatment menu like waxing and massage that hardly sold this winter.
Fortunately the weather is warming up and business is already on the increase. But that doesn’t mean that your business will increase! Last night the price of petrol and diesel went up again! Consumers are still feeling the pinch, but they are still spending money. So my question to you is, “What are you doing today, this week and this month to make sure that the change of season brings more business to your door?”
Are you passively sitting and hoping that your diary will get full and turnover will increase. Are you complaining about the way things are or are you getting your hands on new tools, training and ideas that will take your business to the next level?
I am always telling my customers to keep their eyes open for marketing opportunities and spring is a massive opportunity for your business. Let me prove it to you. I came home from Gym irritated this morning. Here’s why – all of a sudden the place is packed. Just a few days ago the gym was empty at six in the morning but today I had to wait in a queue at the squat rack. At this time of the year Gym’s start getting busy with men and women who have “let themselves go.” Spring is here and they want to look good and feel good about themselves.
If my gym can get busy at the start of spring so can your Beauty Salon! Change of season is a great time to market your business because everyone wants a new start before summer. Your customers have also “let themselves go” this winter and now they need you because…
- they need a wax so that they can feel feminine
- they need a tan so that their legs look gorgeous
- they need to get their skin clear and radiant
- they need a new hair do because without it they will have a bad day
- they need to lose weight so that they can feel confident in summer clothing
- they need a pedicure because want to start wearing open toe shoes
So what are you doing about it? Right now you should be marketing mani’s, pedi’s, waxing, nails, tanning and facials like crazy. My customers know that marketing is “putting the right message in front of the right people at the right time.” Now is the perfect time to aggressively market your Salon. You can’t control the interest rate, the price of petrol or what goes on in the economy, but you can create your own economy and thrive through effectively marketing yourself, your skills and your Salon.
HOWEVER – if you don’t have the right tools or the right knowledge, marketing your Salon is not easy. Do you know how to create Salon and Spa promotions that work? Do you know what marketing mistakes to avoid? If not, then stay tuned for future articles from Salon Management Studio.
Do you have the tools that can help you get the job done quickly and easily so that you can focus on what you do best? For example, do you have Salon Software that can help you email and sms a “ready-made, done for you” irresistible Gel Toenail promotion to “married (or single) females between 20 and 40 of age with three to five clicks of your mouse button. Do you have a tool that also allows you to immediately place that same promotion on Facebook and the front page of your website?
To put your Change of Season marketing on steroids, Salon Management Studio has created two ready-made, done for you marketing promotions that are just perfect for spring. One is a complete waxing promotion that will knock your customer’s socks off and the second is a matching Gel Overlay and Gel Toenail Package. Salon Management Studio clients can go to the Inner Circle Marketing Store inside Salon Studio CRM and download the promotions now. Take massive action, get the promotions out via email, sms and Facebook and your Salon will see an increase in bookings!
